Weet-Bix has been a part of Kiwi breakfasts since 1928. Original Weet-Bix is 97% wholegrain and provides a natural source of fibre, and a good source of iron. Weet-bix is also low in fat and sugar, and contains 5 essential vitamins and minerals. This oven toasted flaked breakfast cereal biscuit is produced from cooked wheat, and has a toasted malty, cereal flavour and crisp texture. Kiwi's have many innovative ways to incorporate Weet-Bix in a range of meals and recipes!